کلکټیل د خپل وروستي چیټ سوداګرۍ رجحاناتو راپور پایلې په ګوته کړې: د سفر نسخه ، کوم چې د نن ورځې مصرف کونکي څنګه غواړي د ګرځنده پیغام رسولو خبرو اترو کې د هوټلونو ، هوایی شرکتونو او کرایې موټر شرکتونو سره اړیکه ونیسي او پیرود وکړي په اړه نوي بصیرت افشا کوي. دا سروې، چې د متحده ایاالتو د 1,000 برخه اخیستونکو ځوابونو ته یې ځای ورکړی، وموندله چې 87٪ مصرف کونکي د سفر شرکتونو سره د اړیکو لپاره د ګرځنده پیغام رسولو کارولو ته ترجیح ورکوي.
To deeply understand how consumers communicate with travel brands, Clickatell’s new research found widespread demand for personal and convenient customer experiences through messaging conversations, such as 92% of participants would like to use mobile messaging to interact with hotels, 89% would like to use mobile messaging to interact with airlines, and 85% would like to use mobile messaging to interact with rental car companies. Gen Z, Millennials and Gen X also all place mobile messaging as their top method of communication with travel brands, showcasing that younger generations are the most inclined to interact with brands via mobile.
راپور دا هم په ګوته کوي چې د سفر شرکتونه د ګرځنده پیغام رسولو تجربې ځانګړي غوښتنلیک له لاسه ورکوي: تادیات. په حقیقت کې، 73٪ مرصفوونکو اشاره وکړه چې دوی هیڅکله د SMS تادیې لینک له لارې پیرود نه دی کړی. په هرصورت، د 77٪ مصرف کونکو سره چې دوی د سفر برانڈونو سره د ګرځنده تادیاتو لینک کارولو ته لیواله دي، د هوایی شرکتونو، هوټلونو او کرایې موټر شرکتونو لپاره یو لوی فرصت دی چې د سفر تجربه لوړه کړي او مصرف کونکو ته اجازه ورکړي چې خپل پیرود وپلټئ، پیرود او تعقیب کړي. د سفر پلانونه ټول د دوی په ګرځنده تلیفونونو کې. 81٪ مصرف کونکي به احتمال ولري د هر ډول سفر شرکت سره د تادیې لینک له لارې پیرود وکړي ، د هوټل ریزرویشنونه په لیست کې په سر کې دي (58٪).
اضافي کلیدي موندنې پدې کې شامل دي:
• Airlines:
o 48% want mobile communications from travel companies at the time of booking, and 63% said within 24 hours.
o Consumers would most like to receive a message on the day of their trip with important information, with 60% of consumers wanting to receive a notification of any last-minute changes to their flight itinerary.
o 48% of consumers would like to book a flight reservation with an airline via mobile messaging
• Hotels:
o Consumers would prefer to use mobile messaging with hotels (92%) vs. airlines (89%).
o For hotels, receiving a mobile message that your room is ready and requesting early or late check-in is the highest preference among consumers (58% want a notification that their room is ready and 41% want to be notified to upgrade their room).
o Hotel reservations and room upgrades are the highest preference for using a chat payment link – 58% would like to book a reservation, 47% want to upgrade their room.
• Rental cars:
o 54% of consumers would like to receive a message on the day of their trip with important car rental information, and 50% of consumers want to receive a notification of any last-minute changes.
• Payments:
o 71% of consumers indicated that they are more willing to make a purchase with a travel company through a payment link only after chatting with a live agent or automated bot.
• General travel:
o 27% prefer mobile messaging to communicate with a travel company (the highest of any category), while only 8% prefer to communicate with a travel company on website chat.
o 48% of consumers would expect mobile messages to begin at the time of booking, 63% would expect mobile messages to begin 24 hours before their trip.
o 80% of consumers say it is more convenient to use a travel desk via mobile messaging compared to other channels.
o iPhone users are more compelled to use mobile messaging with travel companies compared to Android users.
“By enabling communications and purchases for their customers in chat, Clickatell has opened the doors to convenience and personalization across travel brands,” said Pieter de Villiers, CEO and co-founder of Clickatell. “The data shows that there is an opportunity for travel brands to deliver services to their customers easily and conveniently via mobile messaging, which consumers desire and demand. Perhaps now more than ever, consumer loyalty is up for grabs and travel brands need to capitalize on every touchpoint.”
